Questions, answered straight

Questions, answered straight.

No account managers, no telephone game. The person who answers these is the person who does the work.

Are you an agency?

No. We're a senior practice: the person who pitches you is the person who does the work. No account managers, no junior team, no telephone game. Twenty years of earned media and brand strategy, direct.

What do you actually do?

Three things, run as one system: PR and earned media, brand strategy and positioning, and global market entry. Most shops sell you one. The brands that win run both story and scale, in that order. That is the gold line.

How do we start?

Take the 60-second audit, then book a 30-minute call. No discovery-process invoice, no proposal theater. You get an honest read and a clear next step. If we're a fit, we start. If we're not, we'll say so.

Where are you based?

Copenhagen, working globally. Before that: Portland, Dubai, Ho Chi Minh City, and São Paulo, each one started from zero. We know the room everywhere.

How are engagements structured?

A monthly retainer for the ongoing work, plus fixed-scope sprints when you need one thing fast. You always know what you're paying for and what it buys.

What does it cost?

The retainer runs about 20% of the cost of a senior in-house hire per month, for one day a week of senior partnership time. No lock, no minimum term. Sprints are priced on request. The audit is free.

How fast can we start, and how long does it take?

Usually within two weeks. Week one is five days of diagnosis and a one-page plan you approve before anything ships. Sprints run five days or four to six weeks. The retainer renews monthly, never annually.

Is the audit really free?

Yes. The 60-second version gives you a read on the spot. The full audit is an AI prompt you keep: run it in your own AI to audit your brand now, then again as the work lands, and watch what changes. Free. We'd rather show you how we think than ask you to take our word for it.

Who will I actually work with?

Nancy Carleton, start to finish. The work doesn't get handed down a chain. That's the point of a practice instead of an agency.

Is this a values fit?

We take on brands we'd be proud to put our name next to. We want our clients to rave about us, not just sign our invoices. If you're building something worth being impossible to ignore, we'll get along.

PR-led. Brand-deep. Reviewed monthly.
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